The first one is a double-sided ad featuring the crystals before they are made into jewellery. The reverse side of the page are the magical results of arranging them into something beautiful!
Swarovski Crystals
French Vogue
May 1961
French Vogue
May 1961
French Vogue
May 1961
French Vogue
September 1961
French Vogue
September 1961
In 1895, Swarovski financier Armand Kosman and Franz Weis founded the Swarovski company, originally known as A. Kosmann, Daniel Swartz & Co, which was later shortened to K.S. & Co. Wattens, Tyrol (Austria), to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski patented. The company established a crystal cutting factory in Wattens, Tyrol (Austria), to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski patented.
To create crystal glass that lets light refract in a rainbow spectrum, Swarovski coats some of its products with special metallic chemical coatings. Aurora Borealis, or "AB", is one of the most popular coatings, and gives the surface a rainbow appearance. Other coatings are named by the company, Crystal Transmission, Volcano, Aurum, and Dorado. Coatings may be applied to only part of an object; others are coated twice, and thus are designated AB 2X, Dorado 2X etc.
Whatever they're called, the result is absolutely amazing!
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