Ooh-La-la Forties Lingerie

I've just spent time today listing some gorgeous lingerie ads from a 1946 Harpers Bazaar magazine.  I've always loved illustrations used in these older issues much more than photographs.  The artwork is beautiful!

Etsy Listing #91625064

Etsy Listing #91555382

Etsy Listing #91622725

Etsy Listing #91626635

Etsy Listing #91625303 

 Etsy Listing #91628323

Enjoy!

Patty

Everything is just rosy!

I wanted to continue with the smiles and happiness I, hopefully, generated with my sunny yellow blog last night.  Today, everything is just rosy!

LOTUS peep toe high heels 

Harpers Bazaar UK

 March 1947

Etsy Listing # 72786281

Pauline Trigere Aubergine Wool Coat with Leopard Muff & Helmet Cap

Harpers Bazaar

October 1949

Etsy Listing # 72883147

 Nettie Rosenstein Dinner-at-Home Dress

Modelled by Jean Patchett

Harpers Bazaar

October 1949

Esty Listing #73168371 

I love the way this dress is labelled -- "a dinner at home dress".  I can't imagine what life would have been like if this was what you were expected to wear for dinner at home!  That's just a wee bit more formal than it is at OUR house.

In the 1920s American fashion business, imported fashions by named French couturiers were considered the best to be had. At this time Nettie Rosenstein's designs were sold by stores under their own labels, though purchasers were told that the dresses were in fact by her. Through word of mouth, Rosenstein earned name recognition and her own-name label became a valuable commodity. Her clothes were retailed around America, but only one store in each city was permitted to carry fashions bearing Rosenstein's label.  

In 1937, Rosenstein was described by Life Magazine as one of the most highly regarded American designers.  She was one of the first recipients of the Neiman Marcus Fashion Award on its launch in 1938. In 1940, Rosenstein clothing was sold out of 92 shops and department stores across the USA, at prices ranging from $98 to $500.  Whilst these prices were beyond the range of most consumers, Rosenstein's designs were so widely copied that she still influenced the average American woman's wardrobe.  One such design was the "little black dress" designed to go from day to evening with low-cut evening necklines combined with daywear silhouettes and materials.  Her designs also included printed dresses with gloves to match, and she was also known for her accessories and striking costume jewellery. She was also the designer responsible for First Lady Mamie Eisenhower's dress for the 1953 Inauguration Ball.

 Aubergine Satin Evening Coat with Fur Trimmed Hood & Fur Muff

Harpers Bazaar

December 1938

Esty Listing # 65234107

 Wolsey Pink Ban-Lon Nylon Cardigan

Harpers Bazaar UK

December 1958

Etsy Listing #65234107

Oh, so pretty in pink!  Are you smiling yet?

 

Yankee Doodle Dandy

Since I've been reading about World War II fashions in the Forties Fashion book I mentioned in the previous post, I took another look at a couple of the patriotic fashion illustrations in my collection that I'd like to share with you.  Both of these were in a 1940s edition of Vogue USA.

Patriotic Fashion Illustration by Rene Bouet-Willaumez RBW
Vogue USA
February 1940
Etsy Listing #70376724

Holeproof Hosiery

Vogue USA

February 1940

Etsy Listing #70374079