Mellow Yellow

I'm trying to cheer myself up now that winter seems to have made an EARLY appearance here in Sydney.  I changed my featured items in the shop,  to bring in some sunshine. 

 Lanvin Satin & Velvet Evening Dress

Vogue UK

December 1951

Etsy Listing # 74060937 

Bourjois Beau Belle Perfume

Harper's Bazaar 

October 1949

 Etsy Listing # 72908103

Selincourt Mustard Yellow Wool Coat

Harper's Bazaar UK 

October 1947

Etsy Listing # 72767741

  

 Neiman Marcus Dallas Shoes

Vogue USA

June 1, 1936

Etsy Listing # 65964039

I especially love the fashion illustration by Eric.  He's caught the real essence of this beautiful satin and velvet evening dress, don't you think?

What's featured in my Etsy shop this week?

These are the four vintage ads I've chosen to feature in my etsy shop this week.  I decided to go with a "blue" theme:

 Hardy Amies Blue & White Striped Cotton Evening Dress

Harpers Bazaar UK

March 1947

Etsy Listing #72786157

Sir Edwin Hardy Amies,(17 July 1909 - 5 March 2003), was a British fashion designer, best known for being the dress designer for HM Queen Elizabeth II.   

In 1946 he established his own couture fashion house business, Hardy Amies Ltd, after buying the bombed out shell of a house that was №14 Savile Row. Although Savile Row is the home of English bespoke tailoring, the Hardy Amies brand developed to become known for its classic and beautifully tailored clothes for both men and women.  

 Simon Massey Coat Dress

Harpers Bazaar UK

September 1947

Etsy Listing #72785599

 Wetherall Waterproof Fine Woollen Coat

Harpers Bazaar UK

January 1949

Etsy Listing #72769794

 Edwards & Holms Black High Heel Shoes

Harpers Bazaar UK

August 1948

Etsy Listing #72785007

Stop by the shop and check out the 150+ ads I've listed so far this long holiday weekend!  And, there's even more to come the next couple of days.

Vogue 1939 Magazine Advertisement Fashion Illustration by RENE BOUET-WILLAUMEZ Crepe and Sheer Jersey Evening Dresses Bonwit Teller I Magnin

Crepe and Sheer Jersey Evening Dreses

Illustration by Rene Bouet-Willaumez (RBW)

Vogue

May 15, 1939

Etsy Listing #70379182

French fashion illustrator Rene Bouet-Willaumez was born in Brittany, France in 1900. In 1929 he started working for the French edition of Vogue. He worked with Vogue for three decades, until the end of his career. His work was soft and fluid, usually pen andink drawings of fashions, and fashionable women; aesthetically pleasing yet realistic and informative.

His name is associated with one of the most beautiful periods in fashion illustration.  Bouet-Willaumez's work was influenced by that of Eric's.  He refined his own style through a daring use of colors, brisk clear designs and masterful shading.  His illustrations had a dramatic sense of style and commanded space in the pages of Vogue for many years. He died in France in 1979, at the age of seventy-nine years old.

John Cavanagh 1956 Paper Taffeta Evening Dress Illustrated by Rene Bouche

John Cavanagh Paper Taffeta Evening Dress
UK Vogue
November 1956
Etsy #71291823

Very little detail is known about Rene Bouche himself.  Born in Europe in 1906, he arrived at what would be his "bread and butter" career at age 33, when he persuaded the editors of the French-edition of Vogue to allow him to contribute sketches of the latest fashions.  His work appeared in both the French and British versions of the magazine, and he produced one of the prettiest covers of the year, showing a milliner's shop full of the summer's bows and flowers, ribbons and laces, straws and tulles. 

It was that spring of 1941 that Bouche's career effectively began.  Almost immediately he made a considerable "second impression" on Vogue's New York editors, and he quickly became a regular contributor to the magazine.  His work was almost exclusively black-and-white sketches, with a few full-color pieces offered up when the assignment or subject-matter warranted. Stylistically, his sketches often resembled what one critic called "frantic calligraphy," yet their mood was always soft and gentle.