Madeleine de Rauch by Darani

I was lucky enough to find a copy of the French magazine, L'Officiel de la Couture et de la Mode de Paris, from 1949, which contains the very collectible ad illustrated by Darani.  The ad features a bright yellow wool coat and black and white wool windowpane checked trousers designed by Madeleine de Rauch, a Paris couturier, working from 1932 to 1973, who was known for her sporty day looks.

The ad is very collectible as it has been featured on page 161 of the exceptional reference book of fashion illustrators entitled, "100 Years of Fashion Illustration", which is an invaluable addition to any reference library.

 Paper Doll Girls Etsy Listing #90044120

The ad has a very modern look even though it is was done 63 years ago!  At this time, trousers were just becoming part of couture for weekend wear.  Hard to believe, isn't it, since women were them on a daily basis now?

Patty

Mellow Yellow

I'm trying to cheer myself up now that winter seems to have made an EARLY appearance here in Sydney.  I changed my featured items in the shop,  to bring in some sunshine. 

 Lanvin Satin & Velvet Evening Dress

Vogue UK

December 1951

Etsy Listing # 74060937 

Bourjois Beau Belle Perfume

Harper's Bazaar 

October 1949

 Etsy Listing # 72908103

Selincourt Mustard Yellow Wool Coat

Harper's Bazaar UK 

October 1947

Etsy Listing # 72767741

  

 Neiman Marcus Dallas Shoes

Vogue USA

June 1, 1936

Etsy Listing # 65964039

I especially love the fashion illustration by Eric.  He's caught the real essence of this beautiful satin and velvet evening dress, don't you think?

1940s Saks Fifth Avenue Three Piece Suit and Cape Fashion Illustration by Rene Bouet-Willaumez (RBW)

Saks Fifth Avenue
Three Piece Suit and Cape
Vogue USA
  February 15, 1940
Etsy Listing #70376724